In this opportunity, we’ll introduce you to the best email marketing platforms. We won’t talk about email warm-up tools. That’s why our service is not on the list.
Due to the constant technological advances, the accelerated process with which new marketing strategies are developed, and the great competition in the market, we find ourselves with a large number of options that can benefit you when developing your email marketing campaign.
It is encouraging and stimulating to understand how they work, the benefits they provide, and the different tools you can use to successfully promote your brand.
It is worth noting that all email marketing platforms have gone through difficult processes and have found simple solutions to complex problems to provide a better service, which is why today we have compiled the 15 best email marketing platforms that you have to take into account in 2023.
Benefits of Email Marketing
The effectiveness of emailing lies in the fact that it’s a type of mailing that can be personalized and is less fleeting than a post on networks, a tweet, a banner, or a pop-up window.
As a marketing strategy, emailing can provide the following benefits:
- Generating a database of your customers.
- Obtaining a high percentage of reach
- Accessibility to campaigns.
- Automating campaigns.
- High return on investment (ROI).
- A possible source of traffic to your website.
- Converting leads.
- Having direct contact with customers.
- Maintaining contact with customers.
- Announcing news and novelties.
- Collecting information based on opinions and feedback.
- Evaluating the performance of your campaigns.
- Developing content marketing strategies.
- Generating engagement.
For these reasons, we’ll review the 15 most important email marketing platforms in 2023.
The Best 15 Email Marketing Platforms
Founded in 2001, originally from Atlanta, Georgia, it has become one of the number one brands in digital marketing. Its distinctive chimpanzee logo represents the casual style of the leading email marketing and automation brand.
One of the main advantages of this brand is its ease of use and intuitive interface. Users can choose from a wide variety of pre-designed email templates or create their own custom templates. In addition, it offers email automation tools, so users can set up a series of predefined emails that are sent automatically in response to certain user actions.
Mailchimp also provides a wide variety of tools for analyzing and tracking email campaigns. Users can monitor the open rate, click-through rate, and bounce rate. Another of its advantages is that it offers integration with Google Analytics, allowing for more detailed tracking of site traffic and conversions.
In addition, it has segmentation tools that make it easier to reach the desired audience based on their behavior and interests, with the goal being to keep emails relevant and customers attentive.
On the other hand, third-party integration is another tool that makes Mailchimp one of the best brands. This implies that it integrates with a wide variety of email marketing platforms, such as Shopify, WordPress, Facebook, Instagram, and Google Analytics, among many others.
Founded in 2004, this company is an email and marketing automation platform focused on helping companies create and send personalized emails to their customers. Like Mailchimp, it offers a variety of design and automation tools to create and send high-quality emails.
Custom email design can be done using predefined templates or by customizing the email design from scratch, allowing users to create personalized workflows to send automated emails based on subscriber behavior. In addition, it allows audience segmentation and integrates with a wide variety of third-party applications and tools.
CampaignMonitor focuses on email personalization, segmentation, and B2B marketing. This type of marketing is business-to-business, i.e., selling products or services from one company to another and not to individual consumers. This type of marketing usually focuses on long-term business relationships and building lasting connections between companies.
B2B Marketing with features such as Salesforce integration and the ability to personalize emails for company-specific audiences. This integration can be especially useful because Salesforce is a popular platform for customer relationship management, allowing companies to collect and organize information about their customers and prospects.
The Salesforce integration allows companies to synchronize their contact data, including prospect and customer information, between their mailing platforms and Salesforce. It also has integrations with similar platforms such as Hubspot, Microsoft Dynamics, and Zoho CRM, allowing marketers to work with the customer management tools that best suit their needs.
Rates are based on the number of contacts and not on the number of e-mails sent, so it charges a monthly fee based on the number of contacts on the email list.
The interesting thing about these brands is the constant development and search for new horizons. CampaignMonitor launched a new marketing tool using SMS a few years ago, aiming to increase the speed of ROI by encouraging immediate action from its subscribers.
3. Constant Contact
Constant Contact is an email marketing platform specialized in helping small businesses and organizations create and send effective email campaigns. In addition, they offer marketing automation services and online surveys. It’s characterized by providing support in many forms, such as telephone, chat, or step-by-step video guides.
This platform offers an intuitive and easy-to-use user interface, making it a good choice for new email marketing users. It also has a large number of templates that can be customized to suit the needs of each business. Another of its benefits is its high deliverability rate of 97%.
Like other emailing platforms, it has more than 300 integrations that allow the use of email marketing and commerce tools such as Shopify, Facebook, Instagram, WordPress, and Google ads. Its market focus on small businesses and non-profit organizations provides them with specific resources to assist them in creating and executing effective campaigns.
In addition, they take the use of email tracking software very seriously. This saves time, facilitates the identification of prospects, improves productivity, and allows valuable metrics to be generated and observed. This software allows you to identify the performance and make an evaluation of the campaign, compare the effectiveness of the campaigns and other features, observe the number of clicks on submitted links, link segmentation, mobile open rates, and report verification no matter where you are.
The constant updating and development of new tools allow us to remain among the most sought-after brands with the best performance. Lately, this update has led email marketing companies to explore new ways, and SMS marketing has been one of the latest tools we can get.
Sendinblue serves a wide variety of markets and sectors, ranging from small businesses and start-ups to large corporations and non-profit organizations. Its focus is on providing digital marketing solutions for customer communication, including email marketing, marketing automation, SMS, and instant messaging, among other possibilities, such as the customer relationship management service.
Customer relationship solutions are technological tools that enable companies to manage and improve interaction with their customers and manage customer-related information. It usually includes sales, marketing, support, and customer service management functionalities. For example, sales management allows sales teams to track leads and sales opportunities, manage their pipelines, and close deals.
As for the emailing function, they offer pre-designed templates or the option to start a new design from scratch, with the advantage of having an intuitive editing interface called drag & drop. In addition to facilitating content customization, it offers the possibility of having lists and contacts, being able to group them, and creating segments according to your needs.
Among its functionalities, they offer a service that works with automatic learning so that the users can send e-mails at the most convenient time for each of their contacts. In addition, it allows constant improvement with each interaction and is simple to use since just clicking on the “send at the most convenient time” option while scheduling the sending of the campaign is enough.
Like the companies mentioned above and many others, Sendinblue has a CRM service, a software that allows companies to manage and organize their customer relationships. This type of solution allows you to collect and store customer information, such as contact details, purchase history, previous interactions with the company, etc. The objective is to have an integral vision of the clients and to be able to provide personalized service.
Although it’s not a service that all email marketing companies offer, another common feature among email marketing companies is the ability to customize the chat query. This allows the operator’s name and photo to be configured so that visitors feel confident and communication is more accessible. Also, the hours of operation, operator’s position in the company, and language can be set.
Aweber is an emailing platform founded in 1998, being, along with others, one of the oldest platforms on the market. Its main service is the automatic creation of emails and landing pages. With it, you can easily, quickly, and efficiently create, modify, measure, analyze, and optimize all your email campaigns.
As a tool, it allows you to capture and automatically send emails that arrive at your website and forward them in a sequence you can configure. It acts as an autoresponder that facilitates e-mail advertising and allows you to communicate with your customers automatically or whenever you want.
Focusing on ease of use and accessibility, it’s an ideal tool for small businesses and entrepreneurs looking for a simple and effective emailing platform. In addition, like other companies, it offers technical support by phone, chat, and e-mail. Other benefits include a social media management platform, an integrated live chat feature for customer web users, and integrations with various marketing tools.
It offers a free trial version with benefits such as up to 500 subscribers, a landing page, email automation, and web push notifications. This allows you to have a glimpse of the benefits you can get and makes the proposition of having a pro account more tempting. It offers unlimited subscribers, a profile list, landing pages, and unlimited email automation, among others that, in comparison to its free trial version, allows greater freedom, plus features that you cannot use in the free version.
It also has the option to import subscribers. In case you already have a list of subscribers hosted with another emailing provider, you can move your list to Aweber easily and without major complications.
GetResponse is an email marketing platform that started in 1998. Its service is oriented to small and large companies and offers the opportunity to create and send personalized emails to your customers and subscribers. In addition, it offers marketing functionalities such as autoresponders, list segmentation, and workflow automation.
One of its main features is its email editor, which has a drag-and-drop interface that is easy to use and allows users to create attractive and professional e-mails quickly without the need for design or programming skills.
GetResponse has features in common with all other email marketing companies. One of them is the focus on marketing automation, which allows users to automate the process of sending emails and other marketing actions based on user behavior. This allows, among other functions, follow-up emails to be sent to users who have abandoned a shopping cart or automatically send a personalized welcome email when they subscribe to a mailing list.
In terms of billing, it offers four plans. The free one has the advantage that its access remains free forever and has five hundred contacts, offering a series of services that can be useful to then choose from among other services. Then, it has plans that are paid monthly, every twelve months, or per year, and discounts can be obtained according to the method of payment and have a capacity of one hundred thousand contacts.
Like other companies, you get customer support with 24/7 access in eight languages, including detailed guides, video tutorials, and FAQs. In addition, they have a live chat with the same time availability to provide immediate support to their users. They also have an email support team available to answer questions and troubleshoot specific problems, and for those who need more personalized support, GetResponse offers phone support for users with Premium plans and above.
HubSpot, created in 2006 and based in Cambridge, is a CRM platform with integrations, software, and resources to connect marketing, sales, content management, and customer service. It offers a wide range of services and tools, from customer lifecycle tracking to marketing automation and customer relationship management (CRM).
One of its key features is its free CRM which allows companies to effectively manage and track their contacts and sales through marketing automation, contact management, marketing analytics, and integration with a wide range of third-party tools to provide a complete and customized marketing solution. In addition, it offers a wide range of marketing tools such as email, social media, advertising, blogging, and data analytics to help companies attract and convert leads.
Additionally, in terms of customer service, it has tools for ticket management, live chat, and chatbots, and an extensive knowledge base and online resources such as user guides, documentation, and video tutorials, enabling companies to provide fast and efficient support to their customers. It also offers a wide range of learning resources, such as online courses, certifications, and an online community of users to help companies maximize their use of the platform.
Its plans are designed to cover different areas of marketing, sales, and customer service, so it offers a wide variety of plans to suit different needs and budgets. Each plan has a different cost and is based on the number of contacts you have, the size of the team, and the tools needed. Additionally, it offers a free plan with a limited set of marketing and sales tools and a full set of CRM tools for all business functions.
ConvertKit is an email service provider (ESP) and marketing automation designed specifically for content creators, bloggers, and authors. It focuses on enabling you to build email lists and develop meaningful relationships with your subscribers. Due to its ease of use, automation, and other features, it’s one of the fastest-growing emailing companies.
In addition, it offers customizable sign-up forms and landing pages to help attract more email subscribers. This tool provides the ability to create and manage lead databases, create and send e-mail messages and campaigns, and automate message sequences. It offers features such as drip automation, event-based automation, and advanced list segmentation, among other functions.
It also offers a simple interface to create your own landing pages, a tool that allows you to grow your email lists. This way, you can create your pages and decide where to direct the traffic from the marketing actions of the networks you manage and other media. Its pre-designed templates make creating attractive and professional pages easy in no time. In addition, users can add tags and automation to personalize the user experience and track conversion-oriented page performance.
ConvertKit broadcasts offer the opportunity to send mass emails to individual audiences, which can be segmented to send different pieces of emails. This is a quick and easy way to send a message to your entire audience at once instead of creating an email sequence. You can customize the design and content of your e-mails, add links and call-to-action buttons, and schedule the sending so that your emails arrive at the most opportune time for your subscribers.
This platform offers a marketing automation service that focuses on creating personalized and automated marketing experiences for customers. It offers a wide range of tools and functions, including emailing, marketing automation, CRM, sales management, and customer support. It offers its services to small and medium-sized companies in all industries in 170 countries.
One of the main features of ActiveCampaign is its advanced marketing automation system. It allows you to create customized and automated emailing, lead tracking, and sales management workflows. In addition, it offers a wide range of analytics and tracking tools to monitor the performance of email campaigns and other marketing activities.
Another of its outstanding features is its integrated CRM platform. It’s highly customizable and designed to help companies manage and automate the sales cycle. It allows you to centralize customer information, follow up on leads and monitor sales progress in one place. The platform also includes reporting and analysis tools to evaluate sales and marketing performance. In addition, it automatically assigns a score to prospects based on their activity on the website, allowing marketers to focus on those who are ready to buy.
As we can find in other platforms, with its automation system, users can create automated workflows based on customer behavior, which allows you to personalize communications and follow up with prospects more effectively. It also facilitates contact management, allowing users to easily and efficiently add and manage contacts, as well as filter and segment contacts based on different criteria, allowing them to send highly personalized messages to specific groups of potential customers. It also has automatic logging of contacts’ activities and a wide range of integrations with other marketing and sales tools.
Drip is an emailing and marketing automation platform that focuses on helping companies personalize communications with customers and prospects. The name refers to a marketing technique that consists of sending personalized emails or messages to potential customers in a steady, gradual flow over time. This technique is based on the fact that by sending targeted and relevant messages over time, potential customers are more likely to take action and make a purchase.
It primarily focuses its services on small and medium-sized businesses looking for an email marketing platform with advanced automation and personalization features. It’s also popular with digital marketers and online business owners looking for an all-in-one tool to manage their online marketing and sales campaigns.
One of the main objectives that make this platform so compelling is its focus on long-term subscriber loyalty, so they focus on helping to build high-value, ongoing relationships. It also offers progressive discounts on its plans. This means that if the customer remains a subscriber for several years, he will receive a percentage discount on his subscription plan. This type of strategy can be a good option for companies that want to commit to the long term and get more value for their investment as their business grows. It also offers a 14-day free trial so users can test its platform before committing to a subscription plan.
Founded in 2012, the company focuses on facilitating email marketing tools and marketing automation for e-commerce companies. It also has many integrations with many leading e-commerce companies, one of its key features that sets it apart by providing marketers advanced customer behavioral data and analytics.
It stands out for its customer-centric approach. The platform has earned a reputation for allowing companies to personalize their email campaigns based on customer behavior. For example, if a customer has been inactive for a while, Klaviyo will send a personalized follow-up email to motivate the customer to interact with the brand again. On the other hand, it also offers analysis and tracking tools that allow companies to measure the performance of their campaigns. The platform has an easy-to-use dashboard that displays key metrics, allowing companies to adjust their strategies and improve their effectiveness.
Over time it has expanded beyond email by expanding its online business marketing tools. These tools include landing page creation, social media advertising, and Google advertising. One of its most outstanding tools is the ability to customize the user experience since companies can then use customer behavioral data to send highly personalized and relevant e-mail messages based on individual user actions and preferences. which can significantly improve the effectiveness of campaigns and increase open, click, and conversion rates.
12. Benchmark Email
Benchmark Email is an international email marketing services provider founded in 2004, offering tools to create and send personalized emails, automate email campaigns and measure campaign performance. The expansion to international markets was one of its main objectives, so we can find the software translated from English to Spanish, French, German, Chinese, Japanese, Portuguese, and Italian.
One main feature distinguishing Benchmark Email from other email platforms is its focus on simplicity and ease of use. The platform features an intuitive, easy-to-use drag-and-drop email editor that allows users to create attractive, professional emails without programming or graphic design skills.
In addition, it features a wide variety of pre-designed email templates to help users create attractive and effective emails without the need for advanced technical knowledge. On the other hand, it provides tools such as A/B testing to optimize email open and click-through rates, list segmentation, and integrations with popular e-commerce and CRM sites.
The prices of its plans are highly competitive compared to other platforms, and like a few, it offers a free unlimited version that allows you to send up to 250 emails per month. Like other companies, it integrates with a wide range of marketing and sales tools, plus 24/7 live support, allowing users to get help and assistance at any time, making it easier for companies operating in different time zones to obtain quick solutions.
Omnisend was created in 2014 as an email marketing platform called Soundest. 3 years later, it expanded to be a marketing automation platform under the current name Its primary focus is e-commerce, with its goal being for companies to build lasting relationships with their customers by sending relevant messages to the right people at the right time using the right channel.
Its omnichannel marketing automation allows users to create automated workflows that span multiple marketing channels, such as email, SMS, and social media. Omni-channel marketing is a strategy that seeks to deliver a consistent and unified shopping experience to customers across different sales channels, online and offline. This method is used by companies such as Klaviyo, Drip, and ActiveCampaign, among others.
Its advanced personalization style offers a wide range of options beyond the name and email fields. Users can personalize their email and SMS campaigns with dynamic content and recommended products. In addition, it has a free lifetime plan that includes unlimited emails and the ability to send up to 15,000 emails per month to up to 2,000 contacts.
This is an email marketing platform founded in 2011 in Greece. The company focuses primarily on small and medium-sized businesses that want to create affordable and effective email marketing campaigns. One of the particular features it shares with other companies is its focus on omnichannel marketing, offering a wide range of automation tools.
Another of its outstanding features is its intuitive and easy-to-use e-mail editor that allows users to create attractive and personalized e-mails without any programming knowledge, it also offers a wide range of pre-designed email templates, as well as a wide variety of analytics tools to measure the success of campaigns.
In addition, it offers advanced automation tools, including action-based email automation, advanced segmentation, and A/B testing. It also offers a wide range of learning resources, including video tutorials, blogs, and guides to help users get the most out of the platform. It has free plans that allow users to send up to 1,000 emails per month, which can be useful for small businesses, and its prices are highly competitive despite offering a wide range of advanced features.
Keap is an Arizona, USA-based platform founded in 2001 that focuses on sales and marketing automation, including emailing tools. Sales automation is aimed at facilitating the possibility of automating the entire sales process from the first contact to the conclusion of the sale. It offers advanced personalization tools, allowing users to customize e-mails and other messages according to their needs and preferences.
As a company, they’re on a mission to empower entrepreneurs by simplifying growth. So they created the first all-in-one CRM and sales and marketing automation platform created specifically for small businesses, allowing them to manage all stages of the customer lifecycle, from lead capture to sales and post-sales follow-up, allowing you to easily customize the sales process and automate many of the repetitive tasks.
They perform their work with a focus on automation. Among other particular features, to encourage the entrepreneurial spirit, they provide their employees with a free account for life, thus allowing each staff member to develop laterally.
As we’ve seen, the email marketing market is broad, very competitive, and offers a variety of tools that promise to boost small, medium, and large companies to better results in several aspects, among them, are ease of use, customer loyalty, and the large number of automations, among other benefits. In this sense, the choice of a platform of this style will depend on variables such as the size of the company, the area or areas in which the market is focused, the amount of money available, the number of customers to be reached, etc. For this reason, it’s important to be aware of the specifications of each one and its main features.
At the same time, it’s important to carry out a future evaluation of the objectives of the company to be boosted and, based on that, choose the platform that best adapts to its own needs. In the face of so many tempting options, what makes the difference is to have a clear objective, to keep updated, and to keep an open mind to new opportunities.